What is creative marketing
Overview
Creative marketing means development of a product with creative techniques like in shape, size, material etc.,
There are several points in creative marketing in spite of those we discuss some key strategies in this article. Follow below strategies to get the leads and audience to your product or Company.
Strategies
1. Business cards
Every Business have Business card to show this to people, then they want to go again so that particular place they will recall it. In another words publish your card with a unique size, shape.
For instance, a make up artist created his business card by embarking the a girl lips on the business card. Wrote a simple line below that their mobile number, name, other credentials.
I see, a business men he manufacturer of wooden chairs he created their business card in the shape of chair. When your pull it up it open like a chair. It is very nice.
Another example a building contractor he created his card stairs shape and mentioned his credentials simply. When your create this type of business cards, some uniqueness will be generated in your business.
2. Creative packaging
Before look up in to the creative packaging, you need to do what is your product, how coustomer purchase your product, purchase method.
Creative marketing states that the packaging of particular product with unique design and shape. If the coustomers see the product, it will eye-catching to coustmers.
For example, a strawberry seller's sells his product by keeping all the berries in a jug or bottle. A water proof watch manufacturer prepares to sold his product by showing his waterproof watch in a water jug or other transparent jug.
Another such as shoes producer think producing his shoes by making a shoes type of bag. In this competition world, different type of companies are following this tips.
Also apple has implemented this strategies, apple packaging boxes looks like simple but the demand of apple products are huge due hope of the apple icon or brand.
For packaging of your product, design your interested design and give to a y packaging solution they will ready that for you.
3. Advertisement
Good advertisement kills a bad product even faster. Advertisement is also very crucial role in development of products and which the converts coustmer to recall the product again so. Use your creativity to make a attractive advertisement like banners, bill boards, social media ads etc.,
For example if your invest 1rs in the advertisement or marketing of your product. You will get RS.4 profits that is the power of advertisement. Make a creative advertisement through simple methods.
If you combine the advertisement with low cost. Then you have to do the guerilla marketing. Guerilla marketing means for instance, if your a cool drink shop owner.
You are not getting the traffic to your shop. Then you are thinking to market you shop to get coustmers. You are dealing with the cool drink you have to do built a cool drink shape item in front of your shop.
It attract coustmers. They will think what a cool drink yaar. That message should be flow one to one and they recall the incident.
4. Create creatives
Creating a creative is very important in creative marketing that implies a company creates his creative thought via any socail or offline publication that says thought of the company in a partcular situation.
For ex. If you see the amul ( Anand milk union limited) amul is saying the thought or feeling of that partcular incident.
Some of the popular creatives of amulnare like beoow
Kaha na pyaaz hai
Joota kahin tha
Pakisaithan on the incident of pulwama.
You can create some creatives on particular incidents. They are as follows.
1. Celebrity - hospitalised / marriage / movie hit
2. Celebration - festival / events / important days
3. Current affairs - politics / new president / national security / war / scam
4. Condemn - Racial attack / rape / terrorist attack
5. Compliments - sportsperson / world's leaders / new policies
6. Creating awareness - vote / social cause
7.Comedy - death / celebration / actors / singers/ leaders.
5. Creative bags
If you are packing your product are in bag then you must follow this rules. Create a unique bag which is related to your product category.
As an example a chocolate manufacturer creates his bag like a men's boxer shaped bag to attract the coustmers. Wahh awesome idea this creative ideas are come from the creative minds to attract, grow your business sales.
Always create a unique and different other competitors in market. Then your business leads and sales touch peak stage.
In the same way some other company manufacturing and producing waterproofing wireless headphones that are packing In headphones saped bag. Read it is so amazing when you look the body of that bag so beautiful and eye-catching to the coustmer.
Frequently asking Questions
1. Creative marketing involves pamphlet marketing.
No, it is another topic will discuss this marketing I. Future.
2. Creative marketing contains only above strategies.
No, there are various topics but this are key strategies are followed by the popular companies. You can also see in market.
3. How can I create creatives
You can simply create with own talent. Don't pay money for anyone to get the creatives.
4. How to create a creative bag.
For that you have to contact any bag manufacturer and graphic designer they will create you bag design and shape according to your wish. It involves some service charges for making.
5. Is creating the creative is based on the above situation.
Yes, it is based on the incident mentioned above. Follow and create perfect sentence which suits the conditions. People attract when the sentence is meaningful. Make sure you creative is understandable and unique.
Read more : start a business with low investment and that too in online work from home.
Note
The above article is created and posted for educational and informational purposes. If you want to start the business of franchise. We at ourbusines4us suggest you to go deep market research before starting any business or franchise. We at Ourbusiness4us are not responsible for any loss, profits, problems, mistakes involved during your business lifecycle.
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